2017-2018 Catalog 
    
    Dec 19, 2018  
2017-2018 Catalog [ARCHIVED CATALOG]

BUS 562 - Communications Research


3 hours
Using social-science research methods, students learn how to measure attitudes, opinions, and beliefs of the internal and external audiences of a corporation. Actual research is designed and conducted by small teams to address the needs of a client in an 8-week case study. CS