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Olivet Nazarene University    
 
    
 
  Dec 13, 2017
 
2017-2018 Catalog

BUS 305 - Fundamentals of Selling


4 hours
This course provides a comprehensive approach to the fundamentals of selling, focusing on effective strategies throughout the sales cycle, including identifying customer needs; developing relationships, product presentations, and qualifying sales; and closing and servicing a sale. Students apply these concepts through preparation of sales proposals and presentations that sell. CS