BSNS 394 - Global Marketing Management & Product Launch

3 hours
A study of marketing theory that presents a strategic overview of the marketing concept. Students will learn how to plan and implement marketing strategies and policies. Topics include consumer behavior, feasibility studies, market segmentation, marketing strategies, marketing mix, forecasting, and budgeting. The course incorporates theory and practice of contemporary global marketing management. The context or environment of international marketing management is covered along with the task of marketing within a variety of national and cultural markets. Prerequisite(s): BSNS 160, BSNS 171, BSNS 253. UG