COMM 331 - Public Relations Writing

3 hours
This course prepares students to strategically communicate with the various publics and stakeholders through the wide variety of communication channels in order to maintain reputation management. Emphasis focuses on effective writing through relevant formats including, but not limited to media advisories, press releases, blogging, speech writing, opinion editorials, social media content, newsletters, brochures, digital media kits, and additional current industry trends. This course will also address public relations role as a media liaison, how public relations writing fits into campaign development, ethical issues, and professional industry trends. Prerequisite(s): COMM 132 and Communication Major or permission of instructor. UG