2017-2018 Catalog 
    
    Jul 16, 2018  
2017-2018 Catalog [ARCHIVED CATALOG]

BUS 607 - Marketing and Brand Management


3 hours
Examines how and why organizations benefit from branding success.  Examines the varied nature of brand communication, message development, and brand management.  Incorporate elements of market research, pricing of product and services, and market positioning, product placement.  Examines financial, legal and ethical constraints of marketing initiatives. GR