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Olivet Nazarene University    
 
    
 
  Oct 17, 2017
 
2017-2018 Catalog

BUS 607 - Marketing and Brand Management


3 hours
Examines how and why organizations benefit from branding success.  Examines the varied nature of brand communication, message development, and brand management.  Incorporate elements of market research, pricing of product and services, and market positioning, product placement.  Examines financial, legal and ethical constraints of marketing initiatives. GR