2017-2018 Catalog 
    
    Apr 22, 2018  
2017-2018 Catalog

BUS 663 - Corporate Communications and Media Strategy


3 hours
The course is a comprehensive application of corporate-communications strategy, tactics, and programs. Small teams will design, implement, and evaluate a campaign in the context of a challenging 8-week case study. Team projects are presented via a student-created website for evaluation by classmates and faculty. GR