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Olivet Nazarene University    
 
    
 
  Dec 13, 2017
 
2017-2018 Catalog

BUS 665 - Business Strategy


3 hours
Students learn how to create strategic alternatives for businesses, test the plausibility of strategy plans, and make the case for the preferred direction. The course concentrates on planning competitive strategy for small to mid-sized businesses, not on reactive or realized strategy. The essential activity for developing effective strategy is thinking strategically, a skill that is developed throughout the course with the following activities applied to case analysis.

  GR