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Olivet Nazarene University    
 
    
 
  Oct 23, 2017
 
2017-2018 Catalog

BSNS 253 - Principles of Marketing


3 hours
An overview study of marketing that introduces the student to the dynamics of the marketplace and the processes used to successfully develop and deliver goods and services to meet market needs. A philosophy of management by the “marketing concept” is fostered. Specific topics include the role of marketing in business and society, consumer analysis, market evaluation and segmentation, the marketing mix, and marketing decision-making. UG