2017-2018 Catalog 
    
    Aug 14, 2018  
2017-2018 Catalog [ARCHIVED CATALOG]

BSNS 253 - Principles of Marketing


3 hours
An overview study of marketing that introduces the student to the dynamics of the marketplace and the processes used to successfully develop and deliver goods and services to meet market needs. A philosophy of management by the “marketing concept” is fostered. Specific topics include the role of marketing in business and society, consumer analysis, market evaluation and segmentation, the marketing mix, and marketing decision-making. UG