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    Olivet Nazarene University
   
 
  Sep 21, 2017
 
 
    
2017-2018 Catalog

BUS 403 - Marketing Management


4 hours
In this course, learners study marketing theory that presents a strategic overview of marketing concepts. Learners learn how to plan and implement marketing strategies and policies. Topics include consumer behavior, feasibility studies, market segmentation, marketing strategies, marketing mix forecasting, and budgeting within the domestic and global economy. Assignments include individual and group projects and presentations. CS