2017-2018 Catalog 
    
    Jul 19, 2018  
2017-2018 Catalog [ARCHIVED CATALOG]

BUS 403 - Marketing Management


4 hours
In this course, learners study marketing theory that presents a strategic overview of marketing concepts. Learners learn how to plan and implement marketing strategies and policies. Topics include consumer behavior, feasibility studies, market segmentation, marketing strategies, marketing mix forecasting, and budgeting within the domestic and global economy. Assignments include individual and group projects and presentations. CS