COMM 332 - Public Relations Strategy and Implementation

3 hours
Students learn the elements of a strategic public relations campaign by creating a proposal through research and campaign development for community clients. Following the planning process, students will learn campaign implementation, client relations, budget planning, calendar development, message implementation and evaluation measurements of campaign effectiveness. This advanced course is designed for those who desire specialized skills in public relations and promotional communication and will serve as a capstone course for public relations and strategic communication students. Prerequisite(s): COMM 132, COMM 331 and Communication major status or by permission of instructor. UG