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Feb 18, 2025
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2014-2015 Catalog [ARCHIVED CATALOG]
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BSNS 440 - Marketing Research 3 hours Marketing research methods, role of marketing research information as a tool in management decision-making. Emphasis is on current marketing research theory and literature as well as practical application. The class conducts a hands-on marketing research activity working with a real world client. Extensive use of statistical methods is included, utilizing the Statistical Package for the Social Sciences (SPSS). Prerequisite(s): BSNS 241 , BSNS 253 , BSNS 394 . UG
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