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Nov 21, 2024
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2017-2018 Catalog [ARCHIVED CATALOG]
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BSNS 390 - Fundamentals of Salesmanship and Sales Management
3 hours
The application of behavioral and persuasive communication theories and techniques necessary to develop effective personal skills at both the consumer and business level. Also, management of the sales force; emphasis on recruitment, selection, and training of sales representatives; and problems in allocation of sales effort, supervision, and control. Prerequisite(s): BSNS 160 , BSNS 171 , BSNS 253 . UG
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