BSNS 394 - Marketing Management

3 hours
A study of marketing theory that presents a strategic overview of the marketing concept. Students will learn how to plan and implement marketing strategies and policies. Topics include consumer behavior, feasibility studies, market segmentation, marketing strategies, marketing mix, forecasting, and budgeting. Prerequisite(s): BSNS 160, BSNS 171, BSNS 253. UG