BSNS 440 - Marketing Research

3 hours
Marketing research methods, role of marketing research information as a tool in management decision-making. Emphasis is on current marketing research theory and literature as well as practical application. The class conducts a hands-on marketing research activity working with a real world client. Extensive use of statistical methods is included, utilizing the Statistical Package for the Social Sciences (SPSS). Prerequisite(s): BSNS 160, BSNS 171, BSNS 241, BSNS 253. UG