2018-2019 Catalog 
    
    May 09, 2021  
2018-2019 Catalog [ARCHIVED CATALOG]

COMM 342 - Persuasion and Media Influence


3 hours
A study of principles and techniques of attitude and behavior change at group and societal levels. Special attention will be given to the use and misuse of propaganda. Term project will include the production of an actual persuasive campaign based on principles developed earlier in the term. Prerequisite(s): COMM 105 . UG