2018-2019 Catalog 
    Jun 18, 2024  
2018-2019 Catalog [ARCHIVED CATALOG]

BUS 662 - Communications Research

3 hours
Using social-science research methods, students learn how to measure attitudes, opinions, and beliefs of the internal and external audiences of a corporation. Actual research is designed and conducted by small teams to address the needs of a client in an 8-week case study. GR