2018-2019 Catalog 
    
    Sep 27, 2021  
2018-2019 Catalog [ARCHIVED CATALOG]

BUS 663 - Corporate Communications and Media Strategy


3 hours
The course is a comprehensive application of corporate-communications strategy, tactics, and programs. Small teams will design, implement, and evaluate a campaign in the context of a challenging 8-week case study. Team projects are presented via a student-created website for evaluation by classmates and faculty. GR