2018-2019 Catalog 
    Dec 08, 2022  
2018-2019 Catalog [ARCHIVED CATALOG]

BUS 663 - Corporate Communications and Media Strategy

3 hours
The course is a comprehensive application of corporate-communications strategy, tactics, and programs. Small teams will design, implement, and evaluate a campaign in the context of a challenging 8-week case study. Team projects are presented via a student-created website for evaluation by classmates and faculty. GR