2018-2019 Catalog 
    Jun 18, 2024  
2018-2019 Catalog [ARCHIVED CATALOG]

BUS 665 - Business Strategy

3 hours
Students learn how to create strategic alternatives for businesses, test the plausibility of strategy plans, and make the case for the preferred direction. The course concentrates on planning competitive strategy for small to mid-sized businesses, not on reactive or realized strategy. The essential activity for developing effective strategy is thinking strategically, a skill that is developed throughout the course with the following activities applied to case analysis.