2020-2021 Catalog 
    
    Aug 09, 2022  
2020-2021 Catalog [ARCHIVED CATALOG]

BUS 403 - Marketing Management


3 hours
In this course, learners study marketing theory that presents a strategic overview of marketing concepts. Learners learn how to plan and implement marketing strategies and policies. Topics include consumer behavior, feasibility, and budgeting within the domestic and global economy. CS