2020-2021 Catalog 
    May 22, 2024  
2020-2021 Catalog [ARCHIVED CATALOG]

BUS 607 - Marketing and Brand Management

3 hours
Examines how and why organizations benefit from branding success.  Examines the varied nature of brand communication, message development, and brand management.  Incorporate elements of market research, pricing of product and services, and market positioning, product placement.  Examines financial, legal and ethical constraints of marketing initiatives. GR