BSNS 467 - Digital and Emerging Marketing Technology

3 hours
This course is an exploration of the best ideas and latest innovations across marketing, technology, and management. Students will discover the ever-changing role of a digital marketing professional as a marketer, a technologist, and a manager. Coursework will encourage cross-collaboration between Marketing and IT (strategy and software) to help students gain a better understanding of how to leverage Marketing Technology to successfully serve customers. Prerequisite(s): BSNS 160, BSNS 171, BSNS 241, BSNS 253. UG