ART 359 - Advertising and Publication

3 hours
This is a layout and design course and looks at the theory, technology, and preparation needed for publication layout, print reproduction and manufacturing. The focus is on the development, planning, design and production of print and digital publications. Students will learn methods of preparation for creation of artwork and the principles of output to film for pre-press delivery and experience a range of projects that create innovative forms in design, theories of advertising, and proven ways to sell a product. Areas explored will be graphic advertising theories, categories, and product advertising digitally and for print. Apple Pencil, iPad, laptop, and an active subscription to the Adobe Creative Cloud required (see Department Technology Requirements). Prerequisite(s): ART 200 and ART 275. UG