2021-2022 Catalog 
    Jun 13, 2024  
2021-2022 Catalog [ARCHIVED CATALOG]

BUS 403 - Marketing Management

3 hours
In this course, learners study marketing theory that presents a strategic overview of marketing concepts. Learners learn how to plan and implement marketing strategies and policies. Topics include consumer behavior, feasibility, and budgeting within the domestic and global economy. CS