BUS 662 - Communications Research

3 hours
Learners will have an opportunity to explore the purpose and value of a buyer’s persona. They will develop a persona that includes the following elements: Name, Demographics/Description, Picture, Identifiers/psychographic elements. To support the development process, they will create data collect instruments, perform statistical calculations, interpret statistical results, and craft corporate communication messages tailored to their persona. Students will also engage in group and team discussions, complete assignments, and reflect on the ways in which they can integrate the principles of Faith and Scripture through devotional thoughts each week. GR