Marketing Major, B.S.

A. Marketing Management Concentration

Select 4 courses from the following (at least three must be from ACCT, BSNS, or ECON):

• ACCT 111 - Managerial Accounting
• ART 200 - Introduction to Graphics
• BSNS 315 - Federal Seminar
• BSNS 352 - Business Law II
• BSNS 356 - Retail Merchandising
• BSNS 450 - Entrepreneurship and Small Business Management
• ECON 342 - Intermediate Economic Statistics
• ECON 365 - International Trade and Finance

•  

• COMM 342 - Persuasion and Media Influence
• or  COMM 331 - Public Relations Writing

B. Commercial Graphics Concentration

• ART 200 - Introduction to Graphics
• ART 275 - Photoshop
• ART 310 - Graphic Advertising
• ART 320 - Package Designing

C. Communication/PR Concentration

Select 4 courses from the following:

• COMM 141 - Introduction to Journalism
• COMM 305 - Professional Communication
• COMM 325 - Event Planning
• COMM 331 - Public Relations Writing
• COMM 342 - Persuasion and Media Influence

D. International Marketing Concentration

12 hours earned through participation in the International Business Institute