Marketing Major, B.S.

63-64 hours

The Marketing Major provides students with a basic core curriculum in marketing and permits students to choose among four concentrations: Marketing Management, Commercial Graphics, Communication/Public Relations, and International Marketing.

Required Courses:

Plus completion of one of the following concentrations:

A. Marketing Management Concentration

Select 4 courses from the following (at least three must be from ACCT, BSNS, or ECON):

B. Commercial Graphics Concentration

C. Communication/PR Concentration

Required:

COMM 132 - Introduction to PR

Plus, select 3 of the following courses:

D. International Marketing Concentration

12 hours earned through participation in the International Business Institute

Required supporting course:

Recommended supporting course:

GEOL 360 - Geographic Information Systems and Global Positioning Systems

Typical Program for a Student Majoring in Business

Courses will vary according to the major selected.