COMM 430 - Public Relations Research Methods

3 hours
This course will establish a strong foundation for communication students to understand professional research methodologies. Students will learn how to use principles of scientific research to establish, monitor and evaluate communications programs. The course will cover research planning; theory; design including sampling, surveys, experiments, focus groups, content analysis and participant observation; qualitative and quantitative analysis; and reporting of research with advanced technologies. Alternate fall semesters. Prerequisite(s): COMM 100, COMM 132 and any communication major status or by permission of the instructor. UG