BSNS 390 - Fundamentals of Salesmanship and Sales Management

3 hours
The application of behavioral and persuasive communication theories and techniques necessary to develop effective personal skills at both the consumer and business level. Also, management of the sales force; emphasis on recruitment, selection, and training of sales representatives; and problems in allocation of sales effort, supervision, and control. Prerequisite(s): BSNS 160, BSNS 171, BSNS 253. UG