BSNS 457 - Advertising and Promotions

3 hours
This course will accommodate both marketing and non-marketing majors. This course is a continuation (part 2/2) of BSNS 440 - Marketing Research. Advertising & Promotions builds on foundational work generated during BSNS 440 where students research a real-world marketing challenge provided by a corporate sponsor. Students combine their strategic marketing acumen, research insights, and creativity to develop a fully integrated marketing campaign and media plan. Through this hands-on learning experience, a student team may “pitch” their integrated marketing campaign to a panel of judges during regional and national competitions. Prerequisite(s): BSNS 160, BSNS 171, BSNS 241, BSNS 253. UG