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Sep 07, 2024
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2023-2024 Catalog [ARCHIVED CATALOG]
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BUS 663 - Corporate Communications and Media Strategy 3 hours This course is a comprehensive application of corporate-communications strategy, tactics, and programs. Small teams will design, implement, and evaluate a campaign in the context of a challenging 8-week case study. Team projects are presented via a student-created website for evaluation by classmates and faculty. GR
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