Marketing Major, B.S.

66-67 hours

The Marketing Major provides students with a basic core curriculum in marketing and permits students to choose among four concentrations: Marketing Management, Commercial Graphics, Corporate Relations, and International Marketing.

Plus completion of one of the following concentrations:

A. Marketing Management Concentration

Required:

Select 3 courses from the following list:

At least 2 must be from ACCT, BSNS, or ECON.

B. Commercial Graphics Concentration

Required:

Select 3 courses from the following list:

Note:

Students are required to have an Apple device in compliance with Department of Art and Digital Media guidelines.

C. Corporate Relations Concentration

Required:

Plus, select 2 of the following courses:

D. International Marketing Concentration

12 hours earned through participation in the BGlobal Studies Program or the International Business Institute Program (IBI).

BGlobal Studies Program requires BSNS 490 , BSNS 494 , BSNS 497 , and SOCY 366 .
IBI meets the requirements of BSNS 394 and BSNS 490 (core), plus ECON 308 and ECON 365 .

Required:

Required supporting course:

Recommended Supporting Course:

BSNS 494 - Global Immersion *

Note:

*Students interested in the 4+1 MBA track must choose 4 courses at the 500 level.

Marketing Major, B.S.

Required Courses:

Plus completion of one of the following concentrations:

A. Marketing Management Concentration

Required:

Select 3 courses from the following list:

B. Commercial Graphics Concentration

Required:

Select 3 courses from the following list:

Note:

C. Corporate Relations Concentration

Required:

Plus, select 2 of the following courses:

D. International Marketing Concentration

Required:

Required supporting course:

Recommended Supporting Course:

Note: