BSNS 642 - Data Acquisition, Analysis and Presentation

3 hours
Instead of bogging learners down with the minutiae of statistics, this class integrates the use of statistics in creating a successful marketing plan. Students learn to create effective surveys and studies that give managers the answers they need to make effective decisions in the workplace. Discussions, guest speakers and real-world examples demonstrate the necessity of accurate market-driven research (5 weeks online plus Weekend Seminar 2). GR